Full Professor for Sustainable Destination Management
Martin Balas is a Professor of Sustainable Destination Management at the University for Sustainable Development Eberswalde and the Scientific Director of the sustainability consultancy reCET create.empower.transform.
Since 2011, Martin Balas has implemented a wide range of sustainability projects in research and consulting and has founded various companies and initiatives in the tourism sector. He earned his PhD at the Faculty of Sustainability Sciences at Leuphana University Lüneburg, focusing on sustainability measurement in tourism.
He is actively involved as a board member of the European sustainability network ECOTRANS e.V., in the expert panel of UN Tourism, and in the German government's National Platform for the Future of Tourism. In recent years, he has supported numerous tourism destinations in their sustainability processes and established the German Excellence Initiative "Sustainable Travel Destinations," a network of Germany’s most sustainable tourism regions, which he led until October 2021.